#Second life podcast Offline
Finally, before finally taking the leap to create her own brand, Masarin worked as the head of retail and offline experiences at mega beauty brand Glossier. She then landed at the farm-to-table restaurant chain Dig Inn as the creative director and head of marketing, where she led the company's rebrand and oversaw everything from brand messaging and communication to store design, paid advertising, and offline marketing. When Masarin graduated college, she actually became a summer analyst at Goldman Sachs, and after two years in finance, she pivoted to retail, working at American Eagle Outfitters as a corporate strategy associate. There is no doubt that Masarin has put a fresh lens on what drinking and socializing are truly meant to be, but before starting the brand, she worked in entirely different industries: retail and hospitality.
In fact, Ghia was the first non-alcoholic brand in history to win Esquire 's Drink of the Year award in 2020 and recently was named one of Fast Company 's Most Innovative Companies in consumer goods in 2022. In addition, Ghia's noteworthy products, such as the original Apéritif infused with bitter botanicals and herbs and the Le Spritz that debuted in 2021, have won prestigious awards in the industry. Since its launch, Ghia has garnered recognition from esteemed publications such as The New York Times, The Wall Street Journal, and Vogue and can be found in over 650 stockists throughout the United States. And as many trailblazers do, Masarin saw a gap in the market when she realized there was a lack of exciting and intricately made mocktails. Inspired by her hometown of Lyon, France, and her cherished summers spent in the South of France near the Mediterranean with her friends and family, Masarin re-created the magical aperitivo hour when establishing Ghia's core values.
At the helm of the brand is founder Mélanie Masarin.
Designed to evoke the spirit of drinking by transporting one to a space that's about simple pleasures without numbing the night, Ghia is a modern brand that has revolutionized the relationship between drinking and socializing. A few years ago, a new, beautifully designed spirits-free aperitif brand, Ghia, entered the scene.
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